Rakhi Day Promotional Video

By September 3, 2013 Media, Projects, Videography No Comments

I can’t believe that summer has come to an end already! It’s amazing how fast time flies. This summer, Glen Chua Media sponsored the City’s Rakhi Day initiative against Domestic Abuse. We produced a short 45 second video, showcasing the Rakhi Day Bracelets that were sold throughout the City of Surrey. Here’s a little history about Rakhi Day Project borrowed from the City of Surrey website:

 

“The Rakhi project story

Rakhi marks a special occasion observed in India, which honours the relationship between brothers and sisters. The ceremony involves the tying of a rakhi (thread) by a sister on her brother’s wrist as a symbol of love and respect between them.

We’re embracing this important intercultural tradition to encourage kinship and respect amongst brothers, sisters and cousins within all communities of Surrey and globally.

Brothers wearing the Rakhi Project purple bracelet show that they stand with their sisters against domestic abuse.

 

About the bracelets

The braided bracelets are designed by local artist and designer Karen Lipsett-Kidd.

The bracelets and their pouches were handcrafted by a group of Rajasthani women from Sambhali Trust – a non-profit charitable organization that empowers women and girls.

– See more at: http://www.surrey.ca/community/13203.aspx#sthash.S6t7aVWb.dpuf”

 

All proceeds from the bracelet sales went to Surrey’s Coalition Against Domestic Abuse (SCADA). For those interested more information about SCADA can be found here: http://www.surrey.ca/community/8414.aspx.

As well, the organization is holding a conference on November 21st, 2013. More information can be found on their website if you are interested in helping support this cause! I have attached the video we produced below, enjoy!

 

 

The Rakhi project story

Rakhi marks a special occasion observed in India, which honours the relationship between brothers and sisters. The ceremony involves the tying of a rakhi (thread) by a sister on her brother’s wrist as a symbol of love and respect between them.

We’re embracing this important intercultural tradition to encourage kinship and respect amongst brothers, sisters and cousins within all communities of Surrey and globally.

Brothers wearing the Rakhi Project purple bracelet show that they stand with their sisters against domestic abuse.

About the bracelets

The braided bracelets are designed by local artist and designer Karen Lipsett-Kidd.

The bracelets and their pouches were handcrafted by a group of Rajasthani women from Sambhali Trust – a non-profit charitable organization that empowers women and girls.

– See more at: http://www.surrey.ca/community/13203.aspx#sthash.S6t7aVWb.dpuf